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Welcome
In these pages you'll find expert advice for running and profiting from your small business or home-based business. New articles and tips will be posted several times per week, so please visit again and again.
New Articles
Seven Steps for Creating Successful Marketing
By Jay Conrad Levinson
1. Find the inherent drama within your offering.
After all, you plan to make money by selling a product or a service or
both. The reasons people will want to buy from you should give you a
clue as to the inherent drama in your product or service. Something
about your offering must be inherently interesting or you wouldn't be
putting it up for sale. In Mother Nature breakfast cereal, it is the
high concentration of vitamins and minerals.
2. Translate that inherent drama into a meaningful benefit.
Read the entire article: Click Here
Turning Sales Slumps into Sales Jumps
by Patricia Weber
Even a small sales slump can bump some salespeople into a sales
reluctance spiral. A whopping 34.7% of survey respondents admit to
either taking days to get over a lost sale or they just give up and
surrender only to get deeper into a sales slump black hole.
Have you ever had this happen to you? Think back. Have you ever lost a sale and not known how to quickly bounce back?
Read the entire article: Click Here
Choosing the Legal Structure of Your Business
For
tax and legal reasons, you'll need to decide on the form (legal
structure) your business will take. It will be an important element of
your business plan. Here's where professional advisors play a key role.
Consult with your attorney and accountant before you decide what form
to use for your new business. They can advise you on tax advantages and
which form offers you the best protection of personal assets.
Generally, the legal structures for businesses fall into one of five
broad categories: sole proprietorship, partnership, corporation, S
corporation, and limited liability corporation. Your choice of legal
structure will affect your exposure to personal liability, how you draw
profits and pay taxes, your ability to raise capital, and how you run
the business.
Read the entire article: Click Here
Avoid Legal Problems -- Slash Your Taxes Click Here
Recent Articles
YOU’VE GOT 10 SECONDS TO Get Free Publicity -- GO!
By Danek S. Kaus
That’s how much time you have to catch the interest of an editor or reporter.
10 seconds. Sometimes less.
The key tool for promoting your
small business or home based business to the media is a press release,
also known as news release by TV and radio reporters. Most news
releases get thrown in the trash.
Here’s how to make sure yours gets read, and more importantly, gets your small business the free publicity you deserve.
Read the entire story: Click Here
Questions You Must Ask Yourself Before Starting a Business
The
first step in starting a new small business or home business is to
determine what you like to do and what you’re good at. This is
important because you’re going to spend a lot of time in your business.
You
also need to decide what your personal life goals are. Otherwise, you
might be working against what you really want out of life.
You
might want to take some time to ask yourself these questions and
seriously ponder your answers to them, because they will form the basis
of your business plan.
Read the entire story: Click Here
Marketing Basics -- Part 1
Want to get started on your marketing the right way? Click Here
10 Ways to Look Chic on the Web
by Elizabeth Gordon
Marketing and selling over the internet
allows you to enjoy the ever-so-fabulous pleasure of sitting around in
a nighty and bunny slippers while you watch the sales and leads roll
in. But no matter what you’re wearing, your web presence must still be
dressed to the nines. Bad marketing is sometimes worse than no
marketing at all. As you expand your marketing strategy to the far
reaches of the internet, you want to make sure the same great branding
you’ve put together for your traditional marketing is mirrored on the
web.
Read the entire article: Click Here
Recent Articles
7 Tips to Working Successfully From Your Home Office
by Sandra Martini
Remember
the commercial of the woman in a business suit top, pajama bottoms and
bunny slippers while on a conference call? Way back when, I used to
think that symbolized home office life. Ahhh, the joy of it.
Once I started running my business from home, however, reality set in very quickly!
Red the entire article: Click Here
Avoiding Common Business Loan Mistakes
By Lee Kendrick
Surveys
show that 94.7% of small business owners feel their only lending
resources are local banks or personal credit cards. This common sense
advice will help you avoid these common business loan mistakes,
regardless of your personal credit history... and avoid pledging your
personal property as collateral.
Read the entire article: Click Here
16 Headlines that Will Make Your Advertising Get Noticed
By Danek S. Kaus
The headline is the most important
part of any type of advertising. It is what draws attention to your ad
and entices people to read, watch or listen.
Writing headlines is an art unto
itself, but there are many time-tested formulas or templates that you
can use in your ads. All you have to do is plug in your particulars.
Read the entire article: Click Here
7 Ways to Slash Your Advertising Costs
By Danek S. Kaus
You know you need to advertise, but you just don’t like spending all that money. Not a problem.
Here are some great strategies to spend less and advertise more.
Read the entire story: Click Here
The Venture Capital Startup Dictionary
By C. Worral
Do you want Venture Capitalists to take you seriously? You have to speak their language. Here are some of the most important terms you must know.
Read the entire article: Click Here
How to Boost Conversion Rates, While Lowering Merchant Account Fees!
By Eric Graham
Using an Address Verification System (AVS) when processing your online credit card transactions can help to reduce the number of fraudulent transactions you receive. However, most online merchants don’t know that using AVS can also reduce your number of legitimate orders.
Using AVS can hurt your conversion rates in two main ways.
Read the entire article: Click Here
Finding the Heart of Sales Success
By Chuck Gallagher
A great friend of mine, professional speaker and author, Gary O'Sullivan, in his book, "Principle Power For Sales Success," shares a fundamental secret for those who achieve Sales Success consistently.
Read the entire story: Click Here
Learn to Play the Reluctant Seller When You're Negotiating
by Roger Dawson
Imagine for a moment that you own a sailboat, and you're desperate to sell it. It was fun when you first got it, but now you hardly ever use it, and the maintenance and slip fees are eating you alive.
It's early Sunday morning, and you've given up a chance to play golf with your friends because you need to be down at the marina cleaning your boat. You're scrubbing away and cursing your stupidity for ever having bought the boat. Just as you're thinking, "I'm going to give this turkey away to the next person who comes along," you look up and see an expensively dressed man with a young girl on his arm coming down the dock.
He's wearing Gucci loafers, white slacks, and a blue Burberry's blazer topped off with a silk cravat. His young girlfriend is wearing high heels, a silk sheath dress, big sunglasses, and huge diamond earrings.
They stop at your boat, and the man says, "That's a fine looking boat. By any chance is it for sale?"
Read the entire article: Click Here
Where and When to Begin Marketing
By Jay Conrad Levinson
Guerrillas are never stopped by analysis paralysis. Don’t let it stop you.
Read the entire story: Click Here
The Qualities of Skillful Leadership
by Jim Rohn
If you want to be a leader who attracts quality people, the key is to become a person of quality yourself. Leadership is the ability to attract someone to the gifts, skills, and opportunities you offer as an owner, as a manager, as a parent. I call leadership the great challenge of life.
What's important in leadership is refining your skills. All great leaders keep working on themselves until they become effective. Here are some specifics:
Read the entire article: Click Here
Keywords: leadership, business, small business, home-based business, persuasion, communication
Marketing Your Marketing
By Jay Conrad Levinson
Don’t limit your marketing merely to the media you’re using. Market it all over the place. Anything worth promoting is worth cross-promoting.
Guerrillas know that all the media work better if they’re supported by the other media. Put your web site onto your TV commercial. Mention your advertising in your direct mail. Refer to your direct mail in your telemarketing. Plants the seeds of your offering with some kinds of marketing and fertilize them with other kinds.
You’re not really promoting unless you’re cross-promoting. Your trade show booth will be far more valuable to you if you promote it in trade magazines and with fliers put under the doors of hotels near the trade show. Guerrillas try to market their marketing.
Read the entire article: Click Here
Keywords: marketing, business, small business, home-based business,
Excerpt from: Sales Success
By Brian Tracy
Closed-Ended Questions
Closed-ended questions allow you to get definite answers and move toward closing the sale.
Start Sentences With Verbs
Closed-ended questions allow you to get definite answers and move toward closing the sale. Closed ended questions start with verbs, such as "Are," "Will," "Is," "Have," "Did," and even contractions such as "Aren't," "Didn't," and "Won't." This is often called a convergent question. It brings conversation gradually to a convergence on a single point or decision. It
Read the entire article: Click Here
Should You Be an Entrepreneur?
Is Entrepreneurship For You?
In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business - but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business.
Carefully consider each of the following questions:
Read the entire story: Click Here
